Highlights
Create and print a unique custom card with AI
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AI Card Creation
DEMO
Print a spreadsheet with AI
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AI Print Spreadsheet
DEMO
The problem
Printing is Stuck in the Past
Printing technology has remained largely unchanged, relying on manual settings and trial and error to get the desired output. Users expect high-quality prints, but they often face unclear settings, poor results, and wasted resources.
PrinTing in the AI Era
We automate emails, schedules, and even cars—so why are we still guessing with print settings?
Reimagining Printing for the AI Era
HP Imagine is an annual premier showcase where we demonstrate cutting-edge innovations that shape the future of printing. My team was challenged to explore AI’s role in printing.
Design Challenge
How can we rapidly design a story-driven demo that showcases AI’s role in printing and sets a benchmark for future innovations?
the vision
Finding the Right AI Use Cases
To define how AI should fit into the print experience, we identified two key use cases:
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Use Case for Work
Image
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Use Case for Home
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Challenge
What is AI's role in Print?
Brainstorming
Finding AI’s Role in Printing
How We Explored AI’s Potential for Print:
Key Questions I Explored:
❓Where do bad prints happen most often, and why?
❓How can AI intervene before printing to reduce frustration?
❓What creative opportunities does AI unlock for home users?
❓How can we balance AI-driven automation with user control?
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Whiteboard Brainstorm (Blurred)
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Competitive Analysis
Studying how AI is used in adjacent industries
I led research at looking how AI is used in adjacent industries (e.g., design tools, image enhancement, document processing) to help inform and educate our strategy.
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AI Competitive Research (Internal Use Only)
IMage
Defining Print AI
From Manual Effort to Intelligent Automation
Traditional printing workflows rely on manual adjustments, complex settings, and trial and error to get the perfect print.
With AI, we can eliminate guesswork, automate optimizations, and enhance efficiency at every step.
1. Fixing bad prints before they happen
(Spreadsheet formatting, color optimization).
2. AI-generated creative prints
(Custom card designs, layout suggestions).
3. Users want control —
AI should suggest, not force changes.
We identified 2 intriguing use case to study, printing a spreadsheet and greetings card
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AI in Spreadsheet Workflow
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Designing the interface
I had to iterate quickly on design for the HP Imagine Demo
Many approaches were considered, including graphical user interface (GUI) controls and dedicated printer settings panels to give users more control. However, given the time constraints and the need to effectively showcase AI’s capabilities, I consulted with the team and decided to focus on a conversational interface.
This approach aligns with the public perception of AI, presenting it as an assistant-like guide rather than a complex tool—making the demo more intuitive and easier for users to understand.
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Demo Interface Design
Interface
SHowcase
Print AI debuts at HP Imagine 2024
Working directly with cross-functional teams and senior vice presidents, I drove the vision, interaction design, and video production to bring this AI-powered printing experience to life.
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HP Imagine Presenation
DEMO
retrospect
Reflecting on Key Takeaways and Achievements
I'm proud to have led HP’s first AI initiative in printing, pioneering AI-driven experiences that set the foundation for the future of intelligent print solutions.
This is an secret project, please reach out if you'd like to learn more about my design process.
