Print AI: Smart Printing for a Smarter Tomorrow
This project was designed for the HP Imagine 2024 Demo, showcasing how AI can transform the print experience.

My Role

Interaction Design Lead — Interaction Design, Rapid Prototyping

Tools

Figma

Timeline

2 months

Overview

This case study focuses on the interaction design behind the demo video I led for the HP Imagine 2024 and HP Amplify 2025, which serves as a benchmark and stepping stone for future HP's AI innovations. The demo not only showcases AI’s role in streamlining print and scan workflows but also establishes a vision for how HP integrates AI into future products.

HP Print AI leverages generative AI to optimize print output for business users while unlocking creative possibilities for home users.

Highlights

Use AI to minimize print errors and spreadsheet edits

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AI Print Spreadsheet

DEMO

Use AI to create and print unique card designs

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AI Card Creation

DEMO

The problem

Printers are stuck in the past

40 % of printer struggles stem from wrong settings. For years, printing and scanning has been a frustrating guesswork experience for many users.

Printer in the AI Era

We automate emails, schedules, and even cars—so why are we still guessing with print settings?

the vision

Finding the Right AI Moments

Faced with this challenge, I dove into user pain points and use cases, explored how AI could remove guesswork, and sought to balance automation with user control.

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Use Case for Work

Image

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Use Case for Home

Image

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Use Case for Scan

Image

Challenge

What is AI's role in Printers?

Brainstorming

Grounding AI’s role with user needs

How I explored AI’s potential, I pondered...

  • Where do bad prints happen most often, and why?
  • How can AI intervene before printing to reduce frustration?
  • What creative opportunities does AI unlock for home users?
  • How can we balance AI-driven automation with user control?

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Whiteboard Brainstorm (Blurred)

Figure

Competitive Analysis

Studying how AI is used in adjacent industries

I led research at looking how AI is used in adjacent industries (e.g., design tools, image enhancement, document processing) to help inform and educate our strategy.

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AI Competitive Research (Internal Use Only)

IMage

Defining Print AI

From manual effort to intelligent automation

Printing used to mean fiddling with settings. With AI, the printer figures it out for you.

1. Fixing bad prints before they happen
(Spreadsheet formatting, color optimization).

2. AI-generated creativty
(Custom card designs, layout suggestions).

3. Users want control —
AI should suggest, not force changes.

design

Designing the AI Print interface

I had to iterate quickly on design for the HP Imagine Demo

Many approaches were considered, including graphical user interface (GUI) controls and dedicated printer settings panels to give users more control. However, given the time constraints and the need to effectively showcase AI’s capabilities, I consulted with the team and decided to focus on a conversational interface.

This approach aligns with the public perception of AI, presenting it as an assistant-like guide rather than a complex tool—making the demo more intuitive and easier for users to understand.

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Demo Interface Design

Interface

Introducing AI Scan

The power of AI without adding more work and learnings for the users

When the AI toggle is enabled, the related settings shift slightly to the right—indented underneath the control—to visually show a parent-child relationship. This helps users understand: AI is on top of these settings now.

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AI Scan on the Printer

Interface

AI summary arrives to your inbox

The design helps users understand documents at a glance

There’s nothing new to learn! Users scan the way they always have, and the AI quietly does the work in the background. This makes scanned content in email inbox more usable, searchable, and clear—right out of the box.

SHowcase

Print AI debuts at HP Imagine 2024

Working directly with cross-functional teams and VPs, I drove the vision, interaction design, and video production to bring this AI-powered printing experience to life.

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HP Imagine Presenation

DEMO

retrospect

Reflecting on Key Takeaways and Achievements

I'm proud to have led HP’s first AI initiative in printing, pioneering AI-driven experiences that set the foundation for the future of intelligent print solutions.

I explored how AI can enhance print, identifying key opportunities to automate and optimize print output for both business and home.
With limited time, I prioritized a story-driven interaction design that effectively showcased AI’s potential, ensuring the demo was intuitive and aligned with public perception of AI.
This project served as a benchmark for future HP AI-driven solutions, shaping how AI can seamlessly integrate into print experiences and setting the stage for continued advancements.